Add podcast production to your agency — without building a production team.
Turn the client relationships you already have into a new recurring revenue stream. Sell podcast production under your agency brand while 1st Episode gives your team the tools and production infrastructure to deliver it.
And you're not hunting for clients alone — AI-assisted prospecting finds and researches the businesses that fit your niche and drafts the outreach, backed by a team that has already built a successful agency in this space.
One client can turn into $1,000–$2,500+ in new monthly agency revenue.
Example only. Agencies set their own pricing and results vary — nothing here is a guarantee of income.
We're personally helping our first 10 agencies launch their podcast offer and work toward landing their first client.
You own
the client relationship
~20 min
record to published
1 account
every client show
Client show recording — episode publishes in ~20 minutes
We're looking for 10 agencies
We're building our first group of agency partners and want to work closely with 10 agencies that see the opportunity in offering podcast production to their clients.
These aren't just software accounts. We're going to personally help these agencies turn 1st Episode into a service they can actually sell.
No lengthy application. A short form, then a conversation.
As a Founding Agency, we'll help you
- Set up your agency inside 1st Episode
- Structure your podcast service
- Determine how you want to price it
- Identify existing clients who may be a fit
- Launch your first show
- Learn a podcast-based prospecting strategy
- Work toward landing your first podcast client
A new revenue stream using the clients you already have
You bring the clients. 1st Episode powers the production.
You sell
Offer podcast production to businesses already working with your agency — or use podcasting to open conversations with new prospects.
1st Episode powers it
Manage recording, production, AI editing, clips, captions, thumbnails, show notes, publishing and every client show from one platform.
You grow
You determine what you charge your clients and build podcast production into a recurring agency service.
Your clients
The relationships you already own
Your agency
You sell it, you price it, you're the brand
1st Episode
The production infrastructure behind it
Your agency keeps the client relationship end to end. 1st Episode never sits between you and your client.
The honest part
You don't need to become a podcast production company.
You don't need to hire a team of editors, build complicated production workflows, or become a podcast expert before offering the service. 1st Episode was built to give agencies the infrastructure to manage multiple client podcasts from one place.
You also don't have to figure out where the clients come from. AI-assisted prospecting builds your list, researches each business and drafts the outreach, and our team — who already built a successful agency in this space — helps you turn those conversations into retainers. You run the conversation; everything around it is assisted.
Your agency sells the service. 1st Episode helps you deliver it.
You already have the clients. Let's turn one of them into a show.
What could this look like for your agency?
If your agency sells podcast production for $1,500/month:
Example agency pricing only. Agencies determine their own pricing. Revenue is not guaranteed.
Move the sliders to model your own book of business — you don't need dozens of clients for this to matter.
Revenue calculator
Monthly revenue
$4,500
Margin after ~$500 platform cost
$4,000
Days to $5,000
34 days
$500 of monthly revenue to go before you hit $5,000.
Your first podcast client may already be paying you.
You don't necessarily need another lead-generation strategy to get started. Look at the companies already paying your agency today — podcasting can become another recurring service you offer those same relationships.
You already earned their trust. Now give them another reason to work with you.
Already paying you for
+ Podcast production
The same client, one more recurring line item on the retainer.
Not sure which client to start with? That's exactly what we help founding agencies figure out.
And your podcast can help you find the next client.
Launch your own interview show and invite ideal prospects, business owners and decision makers as guests. Tap a stage to explore the loop.
Invite a prospect
Pick the industry you want to sell into and invite the decision maker onto your show. It's a flattering ask, not a pitch.
Built for agencies that already have client relationships
You don't need hundreds of clients. You need a few businesses that see the value of building their brand through podcast content. Pick your world and see how it lands.
Add a monthly show to every content retainer you already manage — the clips feed the social calendar you're building anyway.
Two ways agencies make money here
One account, two revenue engines: a service you can sell tomorrow, and a funnel that fills your own pipeline.
Revenue engine 01Upsell the clients you already have
Your clients already trust you with their brand. Add a podcast to the retainer and produce it on 1st Episode — you sell the service, the platform creates, records, edits and distributes the show. New recurring revenue from your existing book of business, no new hires.
- Sell it as your own production service
- One studio per client brand
- Recurring monthly retainer
Revenue engine 02Run your own show for lead generation
Invite the exact people you want as clients to be guests on your show. AI-assisted prospecting builds and researches that guest list for you and drafts the invitations, so you're not staring at a blank page. A 30-minute interview is the warmest sales meeting you will ever get — and it produces content that keeps working after the call ends.
- AI builds and researches the prospect list
- Guest invites open doors cold email can't
- Every episode becomes clips and shorts
Delivery takes about 20 minutes
Drag the slider through a real production cycle. This is why one person at your agency can run several client shows at once.
Record
Host and guest join the browser studio from anywhere. Nothing to install, nothing to ship.
The Agency Blueprint
Not theory — the actual step-by-step guide a real, live agency uses today to sell and run podcast production. Flip through it below, in order, from first pitch to published episode.
Positioning
How to frame podcast production so it sells as a growth channel, not another content chore.
- The one-sentence offer that lands with a CMO
- Where the show sits inside an existing retainer
- Objection handling for 'we tried content before'
The agency community
You won't be figuring this out alone
Trade pricing, pitches and what's actually landing with other agency owners adding podcast production to their service list. Founding agencies get direct help from us while they build the offer.
Agency questions, answered
What is 1st Episode for an agency?
It is the production infrastructure behind a podcast service you sell. Your agency signs the client and sets the price; 1st Episode handles recording, AI editing, clips, captions, thumbnails, show notes and publishing for every client show from one account.
Do I need podcast experience to sell this?
No. Founding agencies get personal help structuring the offer, pricing it, identifying which existing clients fit, and launching the first show. The platform does the production work.
Do I have to find the clients myself?
No — not on your own. AI-assisted prospecting inside the platform builds a list of businesses that fit your niche, researches each one and drafts the outreach and follow-ups for you to send. Our team, which already built a successful agency in this space, helps you turn those conversations into retainers. You still run the conversations and close the deals; results vary and nothing here is a guarantee of clients or income.
What should I charge my clients?
You decide. Many agencies price podcast production as a monthly retainer alongside their other services — one client at $1,500/month is $18,000 a year of new agency revenue. Pricing and results vary by market and offer.
Who does the editing?
The platform does. Record in the browser studio or upload footage, and the AI edit builds the episode, clips and shorts, captions, thumbnails and show notes. You review and approve.
Can I run multiple client shows on one account?
Yes. Each client gets its own studio with its own brand, and you switch between them from the dashboard.
Can I present it as my own service?
Yes. You sell podcast production under your agency name and own the client relationship. 1st Episode is the production engine behind it.
What does the Founding Agency program include?
We work with you directly to set up your agency inside 1st Episode, structure and price the service, identify clients who may be a fit, launch your first show, and learn a podcast-based prospecting strategy. No extra cost beyond your subscription.
Want to be one of the first 10?
We're personally working with our first 10 agencies to help them launch their podcast service and work toward getting their first client. If you already work with businesses and want another recurring service to offer them, we'd like to talk.
Revenue examples on this page are illustrative. Agencies set their own pricing and results vary — nothing here is a guarantee of income.